Honda gets Nailoong talking about biker brotherhood in Bikers Day campaign

Honda has teamed up with dentsu Indonesia on a campaign for Honda Bikers Day (HBD) 2026, using animated character Nailoong to introduce the annual gathering and encourage bikers from across Indonesia to join the festivities.

The campaign video takes place in a relaxed coffee shop setting, where two Nailoong characters, one sporting a bandana and another carrying a sling bag, discuss what Honda Bikers Day is all about. They explain that the event brings together tens of thousands of Honda motorcycle enthusiasts, with more Nailoong characters eventually joining the conversation.

At the heart of the campaign is a simple message: attendees do not need to know everyone at the gathering to feel welcome. While bikers may arrive without knowing the people around them, there is always an opportunity to get acquainted along the way. The emphasis is on enjoying the experience and connecting with fellow enthusiasts from different parts of the country.

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The approach puts the social aspect of HBD at the centre of the campaign, presenting the gathering as an opportunity to build new friendships beyond existing motorcycle communities.

Held under the theme 'Legacy of spirit', HBD 2026 marked its 15th edition, continuing Honda's effort to bring together motorcycle communities across generations. The event took place across four locations, beginning in Lampung on 26 September, followed by Samarinda on 3 October and Makassar on 17 October, before culminating in Ambarawa, Central Java, on 24 October.

The four-city series drew a total of 32,214 Honda bikers, with 21,868 attending the final gathering in Ambarawa, according to Astra Honda Motor (AHM).

Beyond the community gathering, the event featured music performances, motorcycle modification showcases, competitions, cultural performances and activities catering to younger audiences. It also provided a platform for local businesses through small and medium-sized enterprise (SME) bazaars.

The gathering also extended its community spirit beyond the event grounds, with Honda motorcycle communities making donations to two foundations through the HBD 2026 programme.

“Honda Bikers Day is not just about bringing Honda motorcycle users together, but also about a spirit that continues to be passed down from one generation to the next. We want to encourage all bikers to uphold the values of brotherhood, togetherness and positive contributions that have grown throughout the journey of the Honda community. We hope this spirit continues to live on and inspire more people to make a meaningful contribution to society together,” said Andy Wijaya, general manager of marketing planning and analysis at AHM.

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