HK expects 6.44m passenger trips during Easter holiday
share on
Hong Kong is expected to see a sharp rise in travellers during the upcoming Easter holiday, with nearly 6.44 million passenger trips estimated by the Immigration Department (ImmD).
The upcoming Easter and Ching Ming festive period runs from 3 to 7 April. During this time, an estimated 6.44 million passenger trips, including Hong Kong residents and visitors, will pass through Hong Kong’s sea, land, and air control points.
The ImmD, in consultation with the Shenzhen General Station of Exit and Entry Frontier Inspection and other Mainland authorities, estimates that around 5.43 million passengers will pass through land boundary control points. The number of outbound and inbound passengers using land boundary control points (BCPs) will be relatively higher on April 3 (Friday) and April 7 (Tuesday), with around 712,000 passengers and 671,000 passengers respectively.
The ImmD estimates that the passenger traffic at the Lo Wu Control Point, the Lok Ma Chau Spur Line Control Point and the Shenzhen Bay Control Point will be heavy, with a daily average forecast of about 240,000, 220,000 and 184,000 passengers respectively.
To manage the holiday traffic, the ImmD has reduced leave for frontline staff to allow for flexible manpower deployment. More inspection counters, temporary booths, and traffic lanes will be opened to facilitate the flow of people and vehicles. Additional security personnel will also be deployed to help maintain order.
Don't miss: Real or just for fun? A roundup of April Fool's campaigns in HK
With an expected surge in passenger traffic during the Easter holiday, Hong Kong is hosting a series of events and campaigns. For example, Ngong Ping 360 has collaborated with local heritage brand Garden to tap into collective nostalgia with an experiential Easter campaign. During the event period, Life Bread–themed cable cars will travel between Tung Chung and Ngong Ping. Two limited-edition crystal cabins transformed into the brand’s iconic blue-and-white checkered packaging.
Meanwhile, the Hong Kong Coffee Festival is set to take place from 3 to 6 April at the West Kowloon Cultural District Art Park Grand Lawn. Featuring over 80 local and international coffee brands, the event offers visitors opportunities to explore a range of coffee offerings in an outdoor setting. A variety of activities are scheduled across the four days, including Hong Kong's largest outdoor DJ coffee music party, a family football challenge, sunrise and sunset lawn yoga sessions, and pet-friendly activities.
Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!
Related articles:
Ngong Ping 360 and Garden serve up nostalgia this Easter
HK sees over 1.27m passenger trips during Lunar New Year
A third of HK travellers to cut back on trips in 2026 amid rising costs
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window