Hepmil MY names new country GM and business development director

Hepmil Malaysia has named Stephanie Looi as its new country general manager in Malaysia and Nur Liyana Abdul Latip as its new business development director. 

"As the general manager for Hepmil Media Group in Malaysia, my primary responsibility is to drive growth and expand our presence in the Malaysian market. This includes overseeing local operations, managing the creators’ network, building partnerships with brands and agencies, and ensuring our business objectives align with market trends," said Looi when MARKETING-INTERACTIVE reached out. 

"We will continue to focus on tailoring our content strategies to resonate with Malaysian audiences while scaling our platform’s reach and influence.
We aim to continuously drive innovation," she added. "One of the products we aim to launch in the next quarter would be social commerce with mega livestream capabilities. We will be leveraging data-driven insights to improve engagement. Our technology and tools for analytics will also allow us to deliver more value to partners by optimising campaign performance."

Looi was previously the co-founder of PurelyB, a digital health and wellness lifestyle brand. Prior to that, she was head of digital solutions at Astro for just over two years. 

She was also director of digital at IPG media brands from 2015 to 2017.

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"Looi is a powerhouse in the advertising and media industry, bringing over 16 years of experience from some of the most influential companies in the field. She has built a reputation for her strategic vision and innovative thinking, having held leadership roles at major players such as Astro and IPG Mediabrands," wrote Mak on LinkedIn.

"Looi’s expertise in driving digital transformation and her ability to navigate complex market dynamics have positioned her as a trusted leader in the industry. Her collaborative leadership style inspires teams to excel, and her insights will be invaluable as we embark on this new chapter," he said. 

Liyana on the other hand joins from Astro where she was its digital sales manager. She was with the team for just over three years. She has also worked at IPG Mediabrands Malaysia, joining as assistant manager in 2017 and being promoted to media manager in 2018. 

"Liyana joins us with more than a decade of expertise in digital marketing, most recently from Astro, where she excelled in digital sales and client solutions. Her ability to foster strong relationships and drive results will be a great asset to our team," said Mak. 

"After a few quiet years without significant investments or announcements, these senior hires mark a new chapter for HEPMIL Malaysia. We’re also excited to share that we’ll be bringing more talent on board in the coming weeks, so stay tuned," added Mak. 

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