Hasbro brings My Little Pony magic to Gardens by the Bay in IP-fuelled takeover

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Gardens by the Bay has partnered with Hasbro to unveil “My Little Pony: Petals of friendship,” a limited-time showcase at Floral Fantasy that blends pop-culture IP with botanical design.

Running from 11 December 2025 to 12 April 2026, the collaboration is positioned as a key year-end and Lunar New Year draw, tapping the upcoming Year of the Horse to drive cultural and family engagement.

The experience brings some of the franchise’s most recognisable characters into the garden attraction. Four fan favourites - Rainbow Dash, Pinkie Pie, Fluttershy and Twilight Sparkle - will debut special new looks inspired by Chinese cultural motifs, traditional iconography and florals.

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The designs are paired with horticultural landscapes curated to reflect each pony’s personality. This includes bold, dynamic palettes and high-contrast blooms for the courageous Rainbow Dash, versus soft pastels and delicate textures for the gentle and compassionate Fluttershy.

Meanwhile, the royal trio - Princess Celestia, Princess Luna and Princess Cadance - anchors the installation, set against a castle façade and stained-glass-style backdrops inspired by Canterlot, the princesses’ home in the My Little Pony universe.

The set-piece aims to heighten visual storytelling and photo-driven shareability, a key pillar in Gardens by the Bay’s seasonal programming.

The “Petals of friendship” installation underscores a wider trend of entertainment brands leveraging location-based experiences to extend storytelling beyond screens. This is a shift driven by demand for experiential content, collectability culture and social-first moments.For Hasbro, the showcase offers a physical touchpoint for a multi-generational fanbase, bridging nostalgia for adults with renewed relevance among younger families through physical experiences.

For Gardens by the Bay, the activation continues its strategy of pairing cultural moments and entertainment IP with immersive floral artistry to broaden visitor segments.

Most recently, the attraction hosted “Disney garden of wonder” in collaboration with Disney. The activation featured Disney and Pixar characters made from flowers and plants, running from late 2024 into 2025. Concluding in August this year, the exhibit also offered an immersive botanical experience with local twists such as Chilli crab Donald Duck.

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