Harvey Norman, KFC and Westpac sign on as major sponsors for 2025 NRLW season on Foxtel

Foxtel Media has confirmed Harvey Norman, KFC and Westpac as top-tier sponsors for the 2025 NRLW season, with the brands backing Australia’s elite players and tapping into the momentum of growing national viewership.

The announcement comes as women’s rugby league continues to attract significant attention from audiences and advertisers. Viewership of the NRLW on Foxtel platforms jumped 38% year-on-year from 2023 to 2024, highlighting rising engagement across both live coverage and supporting content.

Harvey Norman returns as naming-rights partner of NRLW on Fox for a second season, with broadcast integration spanning in-studio branding and segment ownership including Player to Watch, Player of the Match, the Harvey Norman Replay and full-time highlights.

KFC has secured naming rights for live game-day hosting and will feature across segments including the KFC FLG Moment and Try Conversion graphic. In addition, Bulldogs player Andie Robinson will appear in the KFC Player Interview segment as part of NRLW on Fox.

Westpac, continuing its alignment with rugby league through its NRL sponsorship, will feature in branded segments such as the Westpac Redzone Tackle Opp 20 and “Bringin’ the Footy” graphic. The bank will also be highlighted in four player interview segments, spotlighting Olivia Kernick, Keeley Davis, Yasmin Clydesdale and Chelsea Lenarduzzi, with extended content amplification across platforms.

All three brands will be featured through custom branded messaging and shared billboards across live games and NRLW on Fox via VIZ pull-throughs.

Jackson Forbes, head of sport, Sydney at Foxtel Media, said the commercial momentum mirrors a broader rise in the profile of women’s codes.

“Women’s sport has seen a remarkable rise in popularity in recent years, resonating with audiences across all demographics,” said Forbes. “The NRLW is no exception, and with the help of our NRLW on Fox program we’re working with brands that are keen to continue building profiles for these athletes and bring them closer to fans.

“Our research shows that viewers of women’s sport are among the most engaged, with four in five recalling brands featured in women’s codes, making it a uniquely powerful space for influence. As the leading sports broadcaster and home to 80% of women’s sport content, we’re committed to growing all codes and delivering code-relevant talent to connect with fans in a meaningful way.”