Hang Seng Bank supports eCommerce players and SMEs with new campaign

Hang Seng Bank has launched a new commercial banking campaign to empower eCommerce businesses and local small and medium-sized enterprises (SMEs), which face unique challenges every day. 

Also known as “Hang Seng SME knowledge hub” (恒生中小企同行智庫), the campaign has positioned Hang Seng as the go-to banking partner for SMEs by addressing their core challenges with tailored solutions and expert insights.

In a conversation with MARKETING-INTERACTIVE, a Hang Seng spokesperson said the “Hang Seng SME knowledge hub” offers more than traditional banking services, providing industry expertise and advice to help clients grow. This initiative seeks to integrate Hang Seng’s flagship products such as the commercial multi-currency debit Mastercard, transact pass, SME business loans, and Biz Collect+, with actionable insights to meet the needs of SMEs.

Running until September, the campaign has leveraged both digital and physical platforms. It has featured a video featuring an online shop owner facing challenges such as improving efficiency and standing out in a competitive market.

Meanwhile, the "Hang Seng SME knowledge hub" has brought in industry experts, including KK Tsang, founder and CEO of The Bees, a marketing services group, and Chilam Lam, CEO and co-founder of Spaceship, an international eCommerce logistics platform, to serve as reliable partners in supporting SMEs.

On LinkedIn, bank executives, colleagues, and industry experts will also act as key opinion leaders (KOLs) to share insights and amplify the campaign’s message. This strategy is supported by themed seminars designed to foster direct client engagement and community building, according to the spokesperson. 

Jordan Cheung, chief marketing officer at Hang Seng Bank, said: “This campaign reflects our evolution from being just a bank to becoming a true growth partner for SMEs. The ‘Hang Seng SME knowledge hub’ brings our promise of ‘Sharing journeys, sharing successes’ (同商同行 同恒同生) to life.”

Don’t miss: Hang Seng Bank taps Kaho Hung and Panther Chan to promote credit card usage

Back in June, Hang Seng Bank launched a campaign titled “150,000 ways to spend as cash - the smart way to spend", featuring Hong Kong singers Kaho Hung and Panther Chan in a series of thematic videos to promote credit card usage.

Running from 16 May to 15 July, the campaign is being promoted across outdoor locations and digital platforms, including YouTube and Instagram. It highlights how +FUN Dollars can be used like cash at over 150,000 online and offline merchants, including major travel websites and eCommerce platforms.

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