Guinness Malaysia invites drinkers to rate their “pour-fect” pint in gamified push

Guinness Malaysia has launched "Rate your pint", a nationwide campaign that invites consumers to assess the quality of Guinness Draughts served at participating outlets across Malaysia.

The campaign introduces the "Perfect pint guide", a live, consumer-curated platform that tracks where Guinness Draught is consistently well served. Through a mobile rating system, consumers can review their pint based on three criteria: serve, tilt and taste.

As part of the campaign, consumers can also take on the role of “Chief pint officer”, described by the brand as a quality ambassador who gains a deeper understanding of the craft behind a well-served Guinness Draught.

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To participate, consumers can visit the "Rate your pint" microsite and complete a digital "Tilt challenge", which uses a mobile device’s screen tilt function to demonstrate how a properly poured Guinness Draught should hold its creamy head.

They can then visit a participating outlet and rate their pint based on whether it is served in a clean glass with no spills and on a Guinness coaster, whether the creamy head holds without spilling, and whether the taste is balanced and smooth.

Once submitted, each rating is added to the "Perfect pint guide" in real time. Consumers can also log in to their personal profile to track their ratings and progress towards becoming a "Chief pint officer", with rewards and experiences available at different participation milestones.

The campaign aims to help consumers better recognise the elements of a quality Guinness Draught serve, while creating a shared reference point for outlets known for consistently serving a good pint.

"Last year, we searched the country for three people to champion the perfect pint as our first-ever 'Chief pint officers'. The response showed us that the pride consumers feel in the craftsmanship and ritual behind a perfectly poured Guinness runs deeper than anticipated and that it's something worth sharing," said Joyce Lim, marketing manager at Guinness Malaysia.

"With 'Rate your pint', we're opening that up. It’s about helping consumers better recognise what goes into every Guinness Draught, and empowering them to play a role in upholding its quality. Because a great pint is always better when the people around the table appreciate it too. This guide is built on those shared moments," she added. 

The latest push follows Guinness Malaysia’s St Patrick’s Day campaign in March this year, which saw the brand turn Malaysia into a month-long St Patrick’s playground with festive activations across more than 40 bars and pubs nationwide.

The celebrations kicked off at The Square at Jaya One with an Irish-style parade featuring bagpipers and drummers, before expanding into a series of in-outlet experiences, promotions and social moments inspired by the spirit of Ireland. 

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