GovTech picks social media agency

Government Technology Agency (GovTech) has appointed To Be Social as its social media agency to support communications for Open Government Products (OGP), an experimental tech unit focused on building tools for public officers and citizens. 

The appointment comes as OGP looks to raise awareness of its work beyond the technology community, where familiarity with its products remains largely concentrated. 

In addition, the appointment is intended to increase public awareness and trust in OGP’s work, expand reach beyond existing technology stakeholders, and scale its digital presence through more accessible and consistent storytelling, according to tender documents seen by MARKETING-INTERACTIVE.

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Through the partnership, OGP aims to strengthen public understanding of its role while demonstrating greater transparency and accountability in how digital government services are developed.

Under the 12-month contract, To Be Social will develop and produce audience-relevant content across OGP’s primary social platforms, including Instagram, Facebook and TikTok. The agency will provide creative strategy, production capabilities and dedicated resources to ensure a consistent stream of professionally produced content designed to better engage the public.

The scope of work includes monthly content planning and pre-production, such as developing storyboards, scripts and editorial calendars aligned with OGP’s communications objectives and target audience. The agency will also conceptualise and produce eight to 10 pieces of content each month, spanning short-form videos and static posts, alongside videography support for up to two shoots monthly.

Post-production responsibilities include revisions to ensure quality standards are met, while additional deliverables may include performance reporting and optimisation recommendations based on audience engagement data.

MARKETING-INTERACTIVE has reached out to GovTech for more. 

The appointment comes as several government agencies and statutory boards in Singapore have called for digital and social media pitches and quotes on GeBiz, signaling a growing focus on digital engagement. MARKETING-INTERACTIVE saw accounts from the Prime Minister’s Office, the Ministry of Transport, and the Science Centre Board, up for grabs.

The tenders generally seek agencies capable of delivering end-to-end social media services - from content strategy and production to community management, campaign amplification, and performance analytics. Some contracts are structured as retainer arrangements, requiring agencies to manage day-to-day operations, implement data-driven optimisation, and ensure alignment with broader communications goals.

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