Godrej Indonesia names new CMO

Household and personal care company Godrej Indonesia has appointed Hilda Kitti as its new chief marketing officer, effective 1 May. 

Kitti announced her new position in a LinkedIn post on Sunday (4 May). "I’m grateful for the strong foundation built by my predecessor Abhinav Dwivedi and thrilled to continue that legacy, blending it with my own experiences to craft a marketing strategy that’s even more consumer-centered," she said. 

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"I’m especially excited to partner with our CEO Rajesh Sethuraman, the Indonesia leadership team, the marketing team, and all of our cross-functional stakeholders to build a future-ready organisation that stays deeply attuned to the ever-evolving needs and behaviors of our consumers," she added. 

Kitti was most recently the senior director of marketing for Tokopedia and TikTok Commerce since January 2025. Prior to that, she was the vice president for marketing at the e-commerce platform for over four years, reporting to the CEO of Tokopedia. 

Prior to that, she also had a 10-month stint at Meta as the head of marketing for Indonesia and Malaysia. Kitti also held the position of head of marketing for Indonesia at Facebook, leading initiatives to drive Facebook's family of apps and product adoption at scale. 

Her longest stint was at Unilever for over a decade. Beginning as an assistant brand manager for Wall's Paddle Pop, Kitti worked her way up to becoming a brand manager for Vaseline, subsequently the global brand manager for Rexona, and finally a senior brand manager for Rexona and Dove. 

Kitti initially announced her departure from Tokopedia three weeks ago, wrapping up a four-and-a-half-year journey with the company. 

"Reflecting on my time here feels like looking back on a once-in-a-lifetime roller coaster ride, filled with sharp turns, steep climbs, and moments that put me in awe," she said in a post on LinkedIn.

"It’s been a period of immense learning and growth, but more than anything, it’s been a masterclass in agility. Navigating change, leading through uncertainty, and building alongside brilliant people have shaped me in ways I never imagined."

She also teased in the post that she was returning to her FMCG roots this May, after taking a short family holiday.

"As I enter a new milestone of turning 40 this year, I’ve made the decision to step into a new phase of my journey. One that aligns more closely with both my personal values and professional aspirations," she noted. 

Earlier this year, Godrej Consumer Products' reported a 3% increase in its revenue to Rs 3,768 crore in the December quarter, but its third quarter profit dropped 14.2% year on year, NDTV Profit reported. 

In 2024, Godrej Consumer increased its ad spend by 47% to Rs 1,011 crore in FY24 for the domestic market, coinciding with a 30% drop in its SKUs as part of its rationalisation efforts, BW Marketing reported. 


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