Glamour Australia goes glossy with Myer as exclusive beauty partner

Glamour Australia is making its first move into print, with Myer on board as its exclusive beauty partner as the News Australia title looks to extend its reach beyond social media and into physical retail.

The special edition, featuring Swedish pop star Zara Larsson on the cover, will be distributed with The Saturday Telegraph and Saturday Herald Sun this weekend, with additional copies available at selected Myer stores.

The launch marks the latest step in Glamour Australia's expansion since its social-first debut in July, when the brand launched across TikTok and Instagram before introducing a dedicated Australian website.

News Australia says the title has recorded nearly 55 million combined media views across TikTok and Instagram, including more than 23 million organic views.

The social reveal of its inaugural print cover and accompanying photoshoot generated more than eight million Instagram views, with Gen Z accounting for nearly 80% of engagement. The cover alone attracted 3.4 million impressions.

Glamour Australia editor Remy Rippon said the brand had been designed around the habits of younger audiences rather than traditional magazine publishing.

"We've reimagined Glamour for Australia by giving an iconic global brand a fresh, social-first perspective built specifically for Gen Z and young Millennials. Our launch proves we can meet this audience where they truly live, creating a powerful blueprint to engage the next generation," Rippon said.

"While our social channels remain the core heartbeat of the brand, the special edition taps into a genuine Gen Z nostalgia for print, giving our audience a space to unwind with the written word and connect deeply with the topics that matter to them."

The Myer partnership adds a retail dimension to Glamour's Australian rollout, connecting the publisher's growing social audience with the department store's beauty offering and physical store network.

News Australia chief revenue officer Lou Barrett said the publication was opening up new opportunities for advertisers across multiple channels.

"Glamour Australia is reframing our conversations with clients. We've built an integrated proposition across content, commerce, social and physical retail that mirrors how younger audiences discover and buy today. Anchored by major partners like Myer, Glamour delivers genuine, full-funnel value for advertisers," Barrett said.

Alongside Myer, advertisers supporting the print edition include Pandora, Racing NSW, Michael Kors and Chandon.

The magazine features interviews with creators Jake Shane and Sophia Begg, a profile of the siblings behind indie-pop band Wasia Project and features spanning careers, beauty, travel and Gen Z lifestyle trends.

Glamour Australia celebrated its official launch at The Collider in Sydney on Thursday night, bringing together media executives, commercial partners and industry guests. The title is expected to expand onto additional platforms later this year.