Gen Z perspectives: Snoop Dogg's sweet gig, industry moves and agency pitches

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, Deel and Snoop Dogg served up a job opportunity that’s almost too sweet to resist, Singlife's group head of brand, communications and marketing Debra Soon exited the insurer, and Standard Chartered kicked off a global integrated agency pitch.

Scooping up this week's biggest stories right here. 

Don't miss: Gen Z perspectives: FairPrice Group's media agency and our favourite Merdeka campaigns

1. Snoop Dogg and Deel want to pay you US$10,000 to eat ice cream

Deel is giving ice cream lovers around the world a shot at turning their sweet tooth into a job, teaming up with Snoop Dogg's Dr. Bombay to find the brand's first international ice cream taste tester.

The three-month role is fully remote and open to applicants globally, with the successful candidate set to earn US$10,000 a month to taste Dr. Bombay's ice cream and feed insights on flavours, trends and new ideas back to the team.

Read more here. 

2. Singlife group brand, communications and marketing head Debra Soon exits

Singlife's group head of brand, communications and marketing Debra Soon has exited the insurer after five years, closing what she described as "one of the most memorable chapters" of her career.

In a farewell LinkedIn post published on the eve of 1 September, she reflected on the significance of the date throughout her professional life, noting that it marked both her first day at Singapore Broadcasting Corporation (SBC) in 1992 and her first day at Singlife in 2021.

Read more here. 

3. Standard Chartered calls for global integrated agency pitch

Standard Chartered is conducting a global integrated agency pitch, with the request for information issued in July. This publication understands the duties include creative and media, with the pitch likely to close towards the end of the year. 

The pitch comes as the bank's global agency roster includes dentsu holding its global media remit, while Publicis, led by Leo, was appointed to its global creative account in 2022, marking the end of Standard Chartered's 18-year relationship with TBWA.

Read more here. 

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