Gen Z perspectives: Pizza Hut, Netflix tarot & surviving social media in 2026

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

Did you miss us? We're back from the break and kicking it off with what Pizza Hut Malaysia has been up to, Netflix's latest move into tarot and the key forces shaping social media this year.

Dig in.

Don't miss: Gen Z perspectives: Your top stories of 2025

1. Pizza Hut MY rolls out global brand refresh locally through culture-led experiences

Pizza Hut Malaysia is taking a softer, culture-first route in rolling out the brand’s global refresh locally, opting for everyday moments, playful social interactions and experiential touchpoints rather than a single headline-grabbing reveal.

Anchored in the brand’s global mission of helping people “Feed good times”, the year-end push sees Pizza Hut Malaysia subtly repositioning itself as a connector of joyful social moments, particularly for younger audiences, while still staying accessible to families. 

Read more here. 

2. Netflix tarot lets viewers peek at their 2026 streaming fate

Netflix is inviting viewers to see what 2026 has in store, and which shows might dominate their watch lists, through a playful new digital experience.

The "Netflix tarot" forms part of the streaming giant’s "Discover your future" campaign where users are guided through a personalised tarot reading that pairs life fortunes with Netflix content. Participants begin by choosing one of three decks and answering three questions about where they want to invest their energy this year, from career and love to bold adventures or personal goals. To bring the experience to life, Netflix also released a four-minute short film.

Read more here. 

3. How brands can thrive, not just survive, on social media in 2026

2025 proved that the fight for attention online has never been fiercer. As feeds grew more crowded and audiences more scroll-happy, users began pushing back against endless content and fast-moving trends, seeking a slower, more enjoyable digital experience.

Battenhall’s "Year ahead in social 2026" report highlights the forces shaping the platform economy this year, from Gen Alpha and AI influencers to backlash against trend-chasing and performative marketing. In 2026, brands no longer control the conversation; audiences do.

Read more here. 

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