Enigma wins Australian Pork media brief, ending eight-year Slingshot partnership

Australian Pork has appointed Enigma as its new media agency following a statutory review run by Madclarity, closing an eight-year chapter with Slingshot.

Enigma will lead domestic fresh pork marketing from early 2026, including the long-running Get Some Pork On Your Fork platform.

“We extend our big thanks to Slingshot for everything the team has contributed to the Australian pork industry’s growth over the past eight years,” said Rob Farmer, CMO at Australian Pork. “And a warm welcome to Enigma and our new partnership.”

Enigma chief media officer and partner Justin Ladmore said the win reflects the agency’s ambition to help make pork “famous in Australian kitchens”.

“We’re absolutely thrilled to be partnering with Australian Pork. It’s a bold, creative brand with a clear ambition to make pork famous in Australian kitchens and we can’t wait to get started,” Ladmore said. “We’re grateful for the trust Rob and his team have placed in us and we would also like to thank them for inspiring the agency to level up our pork stir fry cooking skills.”