Endemol Shine Australia launches YouTube content brand RESAY with Big Brother stars

Endemol Shine Australia, the country’s biggest TV production company, is launching original reality-style shows for YouTube as it tests new formats beyond traditional broadcasters.

The producer behind Married at First Sight, Survivor, Big Brother and MasterChef has launched RESAY – a YouTube-first content channel hosted by Big Brother 2021 winner Marley Biyendolo and fan favourite Tilly Whitfeld.

The move signals a new direction for the Banijay-owned powerhouse as it experiments with short-form, clickable content designed specifically for digital audiences.

Described as “conventional done unconventionally,” the RESAY channel has already gained a following with pop culture commentary and viral moment reactions, and is now expanding into original formats designed to engage younger viewers.

The slate includes three YouTube shows including Squirm Sessions, a guest-led interview series where guests can trigger comedic punishments when conversations get uncomfortable; Spicy Dates, a fiery dating format where singles get paired up for a progressively hotter meal before deciding if sparks fly and Glow Ups, a fast-paced makeover show where Tilly and Marley team up with stylists to transform everyday Aussies in under two hours.

“This is the way of the world now – everyone is on YouTube,” Biyendolo said. “It’s the future, and I have high hopes people will love what we’re doing.”

Amelia Fisk, ESA director of content, said the move reflects a broader ambition to reach new audiences with bold, personality-led content.

“We’ve seen the impact YouTube has had on the industry and we believe there’s a huge future in creating fun and bold content for the platform,” Fisk said. “We brought Marley and Tilly together for Big Brother and always knew there was more we could do with them.”

Endemol Shine’s entry into the creator economy comes as the lines between TV and digital content continue to blur, with younger audiences increasingly engaging with unscripted formats via platforms like YouTube and TikTok.