Digital tightens grip on OOH revenue as market grows

Digital out-of-home now accounts for more than three quarters of Australia’s out-of-home market, with the sector posting further growth in the June quarter.

The Outdoor Media Association said DOOH represented 77% of total OOH revenue in Q2 2026, up 1.1 percentage points year-on-year.

Total net media revenue for the quarter reached $385 million, up 5.58% from an adjusted $364 million in the same period last year.

The result comes after the launch of MOVE in March, which has given advertisers more detailed audience measurement data across the channel.

Elizabeth McIntyre, CEO of the Outdoor Media Association, said the figures reflected continued advertiser demand for the medium.

“Brands continue to invest in Out of Home because it consistently delivers results,” McIntyre said.

“The channel's combination of scale, creativity, data and increasingly sophisticated measurement through MOVE makes it an essential part of today's media spend.

“This growth reflects the outstanding work of our members and the industry's ongoing investment in innovation, digital infrastructure and audience measurement.”

McIntyre said Australia’s performance at the 2026 World Out of Home Awards also underlined the sector’s momentum.

“Our success at this year's WOO Awards is also a powerful reminder that Australia is not only building one of the world's strongest OOH markets but creating work that is starting conversations and being recognised among the best internationally,” she said.