Chinese singer Kelly Yu revolutionises music video production with Gen AI

Chinese-Canadian singer and actress Kelly Yu (于文文) has teamed up with artificial intelligence (AI) company CreateAI to produce a music video for her new single “Werewolf” (狼人).

The partnership signifies the first time a music video by a major recording artist has been created from concept to completion employing generative AI, representing an unprecedented fusion of technology and artistry, according to the release. This project also aims to set a new standard for music video production and opens up new possibilities for future collaborations between artists and AI.

Furthermore, the collaboration highlights the power of the combined efforts of human directors, production artists, and a generative AI model, bringing Yu’s creative vision to life in a new way. By leveraging CreateAI’s model, the creative team integrated human-drawn key-frames and direction with AI-generated videos, resulting in fine detail and nuance perfectly buttressing the song’s emotional depth and complexity.

The technology employed for “Werewolf” shortened the video production time by nearly 50% while saving millions in development costs, according to the release. 

The three-and-a-half-minute video presents an air of dark mystery, offering a shadowy theme of a fairy tale with elements such as castles, forests, werewolves, and romance. The male and female protagonists use dance to weave a story of desire. While AI-generated videos often struggle with choreographing dance moves, the difficult dance moves in the film are presented in a more refined manner, with consistent and fine facial characteristics seen in the characters.

The “Werewolf" music video will be distributed across major music streaming platforms, making it accessible to a global audience.

According to the release, CreateAI is committed to offering an integrated approach at the intersection of generative AI and digital entertainment creation. The company seeks to attract top-tier creative talent and nurture a positive community ecosystem that benefits creative industries while generating long-term sustainable advantages.

“I’m thrilled to be at the forefront of this groundbreaking project. Collaborating with CreateAI has allowed us to really push the boundaries of what’s possible in music video production while also capturing the vision I’ve been wanting to present for quite some time. I hope audiences enjoy this work as much as I do,” Yu said.

Cheng Lu, CEO of CreateAI, said: “We are grateful to Kelly for working with us and allowing us to showcase our technology. Our goal is to empower artists by providing them with the tools and technology needed to bring their creative visions to life. This music video is a perfect example of how generative AI can enhance human creativity and produce something unique and captivating."

MARKETING-INTERACTIVE has reached out to CreateAI for more information.

In April, Taiwanese singer Ariel Tsai used ChatGPT to create a video for her song "Monday Blue" (明明才星期一，我已經想放假). The music video was produced in five days, resulting in a fully animated piece with 8K resolution and a cinematic quality. The project featured at least 100 different segments and was completed for just US$15.

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:

Yakiniku Like celebrates 4 years in HK with original brand music video
M&M's celebrates CNY with chocolate-themed music video
3 HK's music video highlights the 'solitude' made with 5G Broadband solution