Makeup brand FLORTTE in hot water over penis-shaped lip gloss

Chinese makeup brand FLORTTE is receiving backlash for its new lip gloss series, 'Little Bow Series'. 

On Chinese social media platform Weibo, users expressed their thoughts on the brand's applicator design, shade names and marketing posters.

In photos posted by user 'Bunny Small Class', the lip gloss applicator is seen taking the shape of male genitalia. Bunny Small Class went on to say it was "sexual teasing" in the caption. 

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At the same time, the shade names of the product translated to "Kiss Little Juju", "Kiss Neinei", "Kiss Cherry", "Kiss Mimi", "Kiss Melody", "Kiss Latte". 

The terms "Juju", "Neinei", "Cherry" and "Mimi" are slang in reference to male and female genitalia, with the term "Neinei" translating to "breasts" in English. 

Checks by MARKETING-INTERACTIVE on FLORTTE's website and social media reveal that the shade names have since been changed. 

Meanwhile, the marketing posters revealed a Chinese woman in a short white dress, white shoes and high white socks. Her hair is also tied in pigtails. 

The woman is seen on her knees, with her head tilted up. Her hands are also lifted and tied up. 

MARKETING-INTERACTIVE has reached out to FLORTTE for a statement. 

Earlier in July this year, Malaysian actress and Muslim entrepreneur Noor Neelofa Mohd Noor (Neelofa) and her health and beauty brand Nilofa Group, saw its brand sentiments plummet following the release of an ad promoting its product called 'Isterix'. 

Isrterix is a drink that claims to "increase desire for sex and repair women's internal problems." Such "problems" include vaginal dryness, vaginal discharge and difficulties in conceiving.

The now-deleted ad aims to showcase the benefits of Isterix such as an increased chest size, increased lubrication in female genitals and an increased desire and attention from husbands. 

In addition, the ad used tomatoes to represent small chests and watermelons for big chests. It also used both wet and dried apricots to show improvements in lubrication before and after using its product. 

Addressing the ad, Public Health Malaysia said it was shameful product marketing with various obscene images showing various objects to create the visual of female genitals. It added that the ad scared women with false allegations and degraded women. 

Photo courtesy Bunny Small Class, Weibo

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