Charles & Keith taps former Meta executive as global marketing director

Singapore-based fashion group Charles & Keith has unveiled a series of leadership appointments as it looks to accelerate growth, strengthen its digital capabilities and sharpen its brand positioning following its 30th anniversary.

Leading the appointments is Aniko Andras (pictured), who joins the company as global marketing director. In the role, she will oversee the group's global marketing strategy, working across teams to deepen brand affinity and enhance the customer experience as Charles & Keith expands its presence across international markets.

Andras brings more than 20 years of international marketing experience to the role. She joins from Meta, where she led strategic partnerships with luxury and technology brands across the Asia Pacific region. Prior to that, she held marketing leadership roles at Apple, L'Oréal and Reckitt, building expertise in brand development, digital marketing and customer engagement.

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The company has also appointed Claudia Brechenmacher as head of transformation. She will lead the group's transformation and strategy efforts, focusing on organisational agility, operational excellence and long-term business growth.

Brechenmacher brings 15 years of global strategy consulting experience, including a decade at Bain & Company, where she led strategy development and large-scale transformation projects across Europe and Asia.

Meanwhile, Cayetano Morales Rosell has been named global director of eCommerce. He joins the company with more than 15 years of experience at Inditex and Massimo Dutti, having held senior positions spanning merchandising and global eCommerce.

In his new role, Morales Rosell will be responsible for driving Charles & Keith's global eCommerce strategy, with a focus on accelerating growth, advancing the group's digital ambitions and strengthening its technology, logistics and team capabilities.

Charles & Keith said the leadership changes are aimed at driving its "transformative growth", redefining its digital and creative identities, and scaling operational efficiencies as the company enters its next phase of growth.

The appointments come as fashion brands continue to invest in marketing and digital transformation to drive growth in an increasingly competitive retail landscape. Earlier this year, luxury fashion house Tapestry, parent company of Coach and Kate Spade New York, appointed Dentsu as its global agency of record outside the US.

Under the expanded partnership, Dentsu will oversee media planning and buying for the group's flagship brands across APAC, Europe, the Middle East, Africa and India, building on an existing collaboration in China.

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