CHAGEE brews excitement with Bes-tea plushies debut in the Philippines

CHAGEE is doubling down on its Manila momentum. Just weeks after drawing massive crowds and selling over 23,000 cups during its August debut, the international milk tea chain is keeping the buzz alive with the launch of its limited-edition Bes-tea plushies.

From 3 to 7 October, customers can add a limited-edition Bes-tea plushie to every purchase of a large BO·YA Jasmine Green Milk Tea or Da Hong Pao Milk Tea by topping up 299 pesos (US$5.1). The promotion is available across CHAGEE’s stores in SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall. Additional offers will follow from 15 October, with details to be announced on the brand’s official social channels.

The Bes-tea plushies have become a fan-favourite across Asia, with strong followings in Malaysia, Singapore, Indonesia, and Thailand. Their arrival in the Philippines is expected to spark excitement among the country’s growing community of soft toy collectors.

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Described as “companions for tea time and daily life,” each plushie in the 8-piece blind box collection draws inspiration from CHAGEE’s globally popular drinks. Every collectible comes with its own identity card, featuring a persona, backstory, and even a birthday.

The lineup includes characters such as Jasmine Green - available in pink, blue, and CHAGEE’s signature dark blue variants - alongside Osmanthus Oolong, Peach Oolong, Glutinous Green, Buckwheat Yellow, and Tangerine Peel Pu-Er.

Beyond the plushies, CHAGEE continues to build its lifestyle presence through thoughtfully designed merchandise. The brand has recently released a series of CHAGEE-branded shawls, umbrellas, and tumblers, all available via the CHAGEE app or in-store. These items extend the brand’s philosophy of allowing fans to “express their love for high-quality milk tea everywhere they go.”

With more store openings planned across Metro Manila in the coming months, CHAGEE’s expansion shows no sign of slowing down. For now, the arrival of the Bes-tea plushies marks another milestone in the brand’s ongoing effort to blend culture, creativity, and community around a cup of tea.

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