CelcomDigi is betting on fandoms, not just data plans, with KL Headline 2026

CelcomDigi is partnering with Live Nation Malaysia and Tourism Malaysia to launch KL Headline Season 2026, a live entertainment initiative aimed at positioning Kuala Lumpur as a regional concert destination.

The initiative will feature a line-up of global and regional acts including Post Malone, The Weeknd, Laufey and TREASURE, with performances set to take place across arena and stadium venues in Kuala Lumpur.

According to CelcomDigi, the collaboration forms part of its broader push to deliver lifestyle and entertainment experiences beyond connectivity, while leveraging its customer base of more than 20 million users.

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As part of the campaign, CelcomDigi customers can participate in the KL Headline Season contest for a chance to win tickets to selected concerts. Eligible customers who sign up or upgrade to selected prepaid, postpaid or CelcomDigi One plans from 21 May 2026 onwards will be entered into the contest and invited to choose their preferred concert.

Commenting on the initiative, Chan May Ling, head of brand and marketing services at CelcomDigi, said live music has become an increasingly important avenue for Malaysians to connect, create memories and express their passions.

“Through our partnership with Live Nation for KL Headline Season 2026, we are leveraging the scale of the country’s largest telco to connect more than 20 million of our customers to what matters to them," she said.

"This enables us to deliver differentiated experiences beyond everyday connectivity and bring world-class live performances closer to home. Backed by our network strength, we are making these moments more accessible, allowing more Malaysians to be part of the excitement," added Chan. 

CelcomDigi added that it plans to continue expanding its music, entertainment and lifestyle offerings while supporting Kuala Lumpur’s positioning as a must-visit destination for live entertainment in the region.

KL Headline Season 2026 comes amid growing competition among brands and telcos to deepen engagement through experiential and fandom-driven marketing, particularly around music and live events.

Earlier in March, CelcomDigi turned the spotlight on Malaysia’s cultural artisans this festive season with the launch of its Raya short film, “Penyeri tradisi Raya" (The shining lights of Raya traditions), an apt follow-up to the telco giant's Chinese New Year campaign, “Behind the 新” which focused on the hands that quietly shape the celebration.

The brand's latest Raya film took audiences behind the curtain to highlight the individuals whose crafts shape the sights, sounds and flavours of Hari Raya celebrations across the country. From the intricate weaving of songket (woven fabric) and the careful crafting of songkok (brimless hat) to the warm glow of pelita (oil lamp) and the fragrant aroma of lemang (bamboo rice), the film pays tribute to the makers who keep these traditions alive.

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