Broadsign partners City Vision to expand programmatic DOOH in ID

OOH advertising technology developer Broadsign has partnered with OOH media company City Vision. The collaboration aims to enhance media buyers' access to premium programmatic digital-out-of-home (pDOOH) inventory in Indonesia by integrating City Vision’s screens into the Broadsign digital out-of-home supply-side platform (SSP).

This partnership enables media buyers globally to access City Vision’s inventory via more than 35 omnichannel and DOOH-specialty demand-side platforms (DSPs) connected to the Broadsign DSP.

“City Vision provides a unique, full-service approach across the DOOH value chain. From strategy and creative execution to data analytics and campaign measurement, we’re committed to creating captivating and measurable advertising experiences,” said David Sommer, head of strategy, City Vision.

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“Our work with Broadsign is not only helping to transform the DOOH landscape in Indonesia, but expanding opportunities for international brands seeking impactful engagement with audiences in the region. The Broadsign SSP has connected us with the most significant DSPs, making it easy for international advertisers to access our digital assets; partnership is a pivotal step in reimagining how advertisers reach audiences in Indonesia," added Sommer. 

“With its inventory now on the Broadsign SSP, advertisers can now programmatically purchase ad space on City Vision Screens on an impression basis, aligning with the buying methods used across major digital platforms such as Meta, Google, and TikTok,” said Veronica Ong, sales director, Broadsign SEA.

“This new programmatic approach brings greater flexibility and efficiency to City Vision’s inventory, allowing advertisers to dynamically update their campaigns in real-time and deliver relevant messaging at the right moment. City Vision can now enable advertisers to engage Indonesian audiences in a way that is more impactful and measurable,” Ong added. 

City Vision is also in the process of transitioning to the Broadsign content management system (CMS) to power its network, with migration underway for its remaining assets. This transition is part of a larger strategy to unify the company's systems and expand its reach beyond Greater Jakarta to other significant Indonesian cities.

This partnership comes after Broadsign collaborated with OOH solutions provider EYE Indonesia in April this year. Similarly, the OOH solutions provider adopted the Broadsign Platform to expand its capabilities for media buyers across the region.

The new technology, powered by Broadsign, will deliver new capabilities for media buyers such as share of voice, impression-based buying, programmatic transactions, and more.

EYE Indonesia said that it chose to partner with Broadsign due to its reputation for providing comprehensive and reliable end-to-end solutions. 

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