Digital Marketing Asia 2026
Bibit, Stockbit explore the uncertainty of investing through 'Lost at sea'

Bibit, Stockbit explore the uncertainty of investing through 'Lost at sea'

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Bibit and Stockbit are using art to explore a familiar challenge for investors: navigating uncertainty.

The Indonesian investment platforms returned as lead partner of Art Jakarta 2026, held from 2-4 October at JIExpo Kemayoran, Jakarta, with a collaboration with Yogyakarta-based artist Endry Pragusta. The partnership centres on Pragusta's School of Medusa II, presented through the narrative “Lost at sea”.

Art Jakarta 2026 brings together galleries, artists, collectors, institutions and art communities from Indonesia and other parts of Asia.

Don't miss: Bibit, Stockbit turn to art to frame resilience and reinvention in investing

“Lost at sea” uses the movement of the sea as a metaphor for navigating an uncertain future. While storms and currents can be unpredictable, waves continue to move and test what has been built on them.

Pragusta’s work depicts an education system adrift, leaving people to navigate an uncertain future with tools that may not always be complete. Bibit and Stockbit extend the metaphor to financial journeys, where investors similarly have to make decisions without having a perfect map of what lies ahead.

The platforms said the concept reflects a broader gap in how people approach their finances, with society often placing greater emphasis on earning an income than on protecting, growing and managing what has already been built for the future.

For Bibit and Stockbit, the “Lost at sea” narrative positions investing less as an exercise in predicting every incoming wave and more as a process of learning to read conditions, find direction and adapt as circumstances change.

William, head of PR and corporate communication at Bibit.id and Stockbit, said the sea metaphor closely mirrors the experience of investors.

“Like sailing, when it comes to investing, it is difficult to control the sea or predict every wave. What we can do is learn to read the currents, understand the conditions, determine our direction and maintain our balance. A raft can stay afloat not because it is rigid and unchanging, but because it can adapt, reconnect its parts and find balance when the waves come. Likewise, with investing, when the current changes, we still have to keep paddling,” he said.

Beyond the installation itself, the partnership seeks to broaden the conversation around investing beyond financial figures and asset classes. Bibit and Stockbit frame investing as a journey requiring knowledge, discipline, adaptability and consistency - qualities that also resonate with the artists exhibiting at Art Jakarta.

The brands are also using the event to create a more participatory experience for visitors. Attendees can take part in writing and origami activities, allowing them to express and visualise their own hopes and aspirations.

Earlier this year, Bibit.id and Stockbit used contemporary art to explore financial literacy at Art Jakarta Gardens 2026, where their installation by Bandung-born artist Mulyana (Mangmoel) used an octopus to represent portfolio diversification, resilience and the regenerative nature of investing. The campaign framed wealth-building as a long-term process of reinvestment, learning and rebuilding through market volatility.

Discover what's next in Indonesia's fast-moving digital landscape at DMA Indonesia 2026 on 13 October in Jakarta, where marketing leaders will explore how AI, creator ecosystems, social commerce, and omnichannel strategies are reshaping customer engagement and business growth.

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XTB's 'working cash' truck in Indonesia turns investment messaging on its head

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