Australian Health Vitality hands media to This is Flow

Australian Health Vitality, the maker of vitamin and weight loss brands including Life Botanics, Iso Whey and Celebrity Slim, has appointed independent agency This Is Flow to manage media planning and buying across its portfolio.

The account spans both brand and e-commerce media, with Flow tasked to drive growth and connect AHV brands with health-conscious consumers across the country.

Flow’s experience in the wellbeing space played a big role in securing the business, with the agency building a strong understanding of the channels, audiences and growth strategies unique to the sector.

Steve Brandt, Australian Health Vitality CMO, said the business was experiencing rapid growth and needed a dynamic partner to drive its brands forward.

“This is Flow have the team and mindset to accelerate our growth and unlock new opportunities to connect us with our consumers. Big things are coming,” he said.

Jimmy Hyett, CEO of This is Flow added it was an exciting time to be working with the AHV team.

“Not many health brands own the entire journey from formulation to consumption, and it opens so many opportunities to innovate in media with new products and formats. It’s the kind of work we love doing”

Activity is already live across influencers and performance digital channels with brand to follow.