Assembly bolsters APAC leadership with new VP of connections and brand experience

Global omnichannel media agency Assembly has named Jordan Heathfield (pictured) as vice president of connections and brand experience, APAC.

This role aims at advancing the agency’s strategic capabilities and fostering creativity-driven solutions through advanced insights and innovative media activations. Based in Singapore, Heathfield will report to Assembly APAC CEO, Richard Brosgill.

Within this newly created role, Heathfield has a regional remit to spearhead efforts to elevate the agency's connected solutions, blending innovative strategy with creative activations to drive impactful brand performance across Asia’s diverse markets.

His appointment marks a significant step towards shaping the agency’s future, reinforcing Assembly's commitment to delivering transformative results for world class brands such as Lenovo, Marina Bay Sands and Nike.

Bringing over 16 years of industry expertise to the role, Heathfield has amassed an impressive track record in strategy and client leadership across various agencies in Asia, according to the release.

He most recently served as global brand marketing lead for HP Inc in California where he developed strategic branding and growth strategies for HP’s gaming division. 

Heathfield's appointment highlights Assembly's dedication to innovation and strategic excellence in the region, strengthening its position for ongoing growth and leadership in today's dynamic media landscape.

"We are delighted to welcome Jordan into our leadership team," stated Richard Brosgill. “This newly formed role is testament to our commitment to deliver true brand performance, shaping connected consumer experiences that create real business impact. Healthfield’s wealth of experience, unwavering passion, creativity, and innovation will undoubtedly propel our business and our clients forward. I’m excited for what’s to come.”

"I am thrilled to join Assembly during such a transformative phase," said Heathfield. "The opportunity to shape and expand Assembly's capabilities in brand strategy, creativity, and cutting-edge media planning, is incredibly exciting. My ambition is to pioneer the agency of the future where tech, innovation and creativity converge to deliver solutions that exceed client expectations and redefine industry standards.”

MARKETING-INTERACTIVE has reached out to Assembly for more information. 

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