Apparent appointed to lead Kinatico media strategy

Independent agency Apparent has been appointed to lead media strategy and execution for SaaS workforce compliance company Kinatico.

The appointment marks a key milestone for Kinatico, which is aiming to evolve from a screening and verification provider into a global lifecycle compliance enterprise by 2028. Apparent will lead media strategy to support that growth, with the agency’s integrated model and B2B performance credentials cited as key factors in the win.

“We’re thrilled to be partnering with Apparent at such a pivotal time in our growth journey,” Kinatico chief marketing officer Chantal Walker, said. “The team demonstrated a sophisticated understanding of not only brand and acquisition, but how to engage a B2B audience on the dry but vital topic of regtech compliance.”

Apparent chief media officer Simon Pugh said the agency’s investment in people and tools was designed to unlock value across the marketing supply chain.

“While the appointment centres on media, the pitch process drew on capabilities from across Apparent, including strategy and analytics,” he said. “We believe the seamless integration of media, creative, data and technology represents a genuine competitive advantage.”

The Kinatico win follows other recent Apparent appointments, including work with Optus, the Vanuatu Tourism Office, Tip Top Australia and Volkswagen Group Australia across its Audi, Volkswagen, Skoda and Cupra brands.