Weekly roundup: OneRepublic's new 'Singapore' track, is it time to ditch surveys and more

Happy Friday and happy Deepavali MARKETING-INTERACTIVE readers. Welcome back to the weekly roundup.

This week has been an interesting one especially since the team was at the Asia eCommerce awards over the week. We had an incredibly fun night celebrating the best of the best and we hope you did as well. It was also busy in the newsroom as we took a look and the ongoing relevancy of surveys, OneRepublic's new track and more. 

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. OneRepublic takes fans behind the scenes of 'Singapore' track with STB campaign

American pop rock band OneRepublic is taking fans behind the scenes of its new Singapore track. Done in collaboration with Universal Music Group Singapore (UMSG) and Singapore Tourism Board (STB), the behind-the-scenes video shines a light on the inspiration behind the ethereal track. 

The video was filmed during the band's visit at the recent Formula 1 Singapore Airlines Singapore Grand Prix 2024 and features frontman and lead singer Ryan Tedder and keyboardist Brian Willett exploring the city. 

Read more here.

2. Petronas plans 'aggressive' expansion in Indonesia

Malaysian national oil company Petronas is reportedly planning an "aggressive" expansion in Indonesia. 

The expansion will reportedly see the creation of a hub for its operations in East Java and investments into exploring the country's eastern regions. 

This is according to Petronas Indonesia head Yuzaini Md Yusof who said that the company was encouraged by recent regulatory steps that made it easier to develop energy projects, reported Reuters. 

Read more here. 

3. It's time to ditch those surveys as consumers give brands the silent treatment

For many businesses today, feedback is everything. Yet, it seems consumers are more and more giving brands the silent treatment. Rather than telling a company they’ve had a bad experience, more and more consumers are saying nothing at all - and going elsewhere, said a recent report by Qualtrics.

In Singapore, since 2021, consumers in Singapore are 7 percentage points less likely to say something about a bad experience. The most common response from consumers was to tell family or friends about it. Around a third of consumers share feedback directly with a company, and they are least likely to post something on social media.

Read more here. 

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