![marketing interactive](/assets/homepage_bg-04052024-3610fee425dbd76cceb3673a805776d2da68f97ce57d98c287a917eb7d59207a.png)
![Digital Marketing Asia Singapore 2024](/assets/homepage_text-left-04052024-6bf1fd46cd23ac7236fd3ac61f4de3ef72fa092baf429cc14a8045f669807789.png)
![Digital Marketing Asia Singapore 2024](/assets/homepage_text-right-04052024-9f4dfd5763a9d0133e36945f1c6a144f3d77c3e31de7f69d2bcc980ec5e60282.png)
![Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more](https://marketing-interactive-assets.b-cdn.net/article_images/weekly-roundup-nike-ad-google-cookies/1721979108_google.jpg?auto_optimize=medium)
Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more
share on
It has been an interesting week with ads sparking outcry, exciting appointments and shocking decisions that might just shake up the advertising industry.
If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.
1. Chagee nabs new country head of brand and marketing for SG
![](https://marketing-interactive-assets.b-cdn.net/article_images/chagee-cheryl-lim-country-head-marketing-sg/1721806729_chagee%20%281%29.jpg?auto_optimize=medium)
Tea beverage brand CHAGEE Singapore has nabbed Cheryl Lim as its new country head of brand and marketing. She now looks over CHAGEE's brand and marketing communications ahead of its return to Singapore.
Lim joins CHAGEE from StarHub where she was its head of brand and communications, consumer business group. Lim joined the telco company at the end of November 2022 and was tasked with driving key business verticals.
Read more here.
2. Nike ad featuring athlete licking table tennis paddle sparks outrage in China
![](https://marketing-interactive-assets.b-cdn.net/article_images/Nike%20paddle%20licking%20scandal/1721792758_paddle%20athlete_thumbnail.jpg?auto_optimize=medium)
Nike has found itself in hot water after its latest Olympics campaign. The campaign, titled "Winning isn’t for everyone," showcases a variety of athletes, including pole vaulters, basketball players, and footballers.
However, the inclusion of a close-up shot of a Chinese athlete licking her table tennis paddle has been perceived as humiliating and disrespectful, sparking fury among Chinese netizens.
Read more here.
3. Google abandons third-party cookie kill, but the cat is out of the bag
![](https://marketing-interactive-assets.b-cdn.net/article_images/google-decides-to-keep-cookies-in-chrome-should-marketers-be-relieved/1721703790_MM072324-V2.jpg?auto_optimize=medium)
Google is backtracking on its plan to remove third-party cookies in its Chrome browser, after its long-standing effort to phase out the cookies that were created to track users online.
The big move comes after advertisers continuously expressed their concerns as the phaseout of the cookies on Chrome will impact their ability to collect data for personalised ads, meaning they will need to rely on Google's user databases.
Read more here.
Looking to check out MARKETING-INTERACTIVE's new podcast series? Watch us on YouTube below:
Alternatively subscribe to our Spotify podcast channel to listen on the go:
Related articles:
CHAGEE nabs new country head of brand and marketing for SG
Nike ad featuring athlete licking table tennis paddle sparks outrage in China
Google abandons third-party cookie kill, but the cat is out of the bag
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window