Spritzer Malaysia rewrites the narrative with dreamy campaign starring actress Koe Yeet

Spritzer Malaysia is rewriting that narrative with the launch of its new campaign: 'SILIQA' that presents Spritzer natural mineral water with its silica-rich content born from the earth’s purest underground springs as a vital component for youthful beauty and radiance.

The campaign’s strategy isn’t just about giving silica a new name—it’s about elevating its status, making it synonymous with beauty and well-being, it said. Now, with a fresh identity, this essential mineral stands as the crown jewel of Spritzer’s promise: hydration that transforms from the inside out, promising a sense of rejuvenation and revitalisation after every sip.

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Leading the campaign is actress and Spritzer brand ambassador, Koe Yeet.

With her natural elegance, effortless charm, and timeless grace. Koe Yeet’s beauty reflects the essence of SILIQA—pure, radiant, and powerful—making her the perfect face of a campaign that celebrates inner beauty and outward transformation, it said.

The campaign film unfolds a narrative with striking visuals of Koe Yeet’s shimmering skin accompanied by the lush rainforest, capturing the harmonious essence of beauty and nature in motion, as her luminous complexion radiates the power of deep, internal hydration and the abundant richness of the natural world.

The SILIQA campaign highlights the undeniable link between deep hydration and luminous, glowing skin.

“Long recognised and loved as a natural source of hydration, Spritzer Mineral Water is rich in silica and other essential minerals that don’t just quench thirst—they nourish, rejuvenate, and enhance natural beauty from the inside out,” said Shiao Chan, Spritzer Malaysia’s head of marketing.

“Having a skincare routine helps, but the real impact happens when you nourish beauty from the inside. With every drop, you’re not just hydrating—you’re nourishing your skin, enhancing your natural beauty with the power of SILIQA,” she added.

The SILIQA campaign film debuted across Spritzer’s social and digital channels and will be making its way into radio, movie theatres, billboards and in-store product placements, ensuring the campaign reaches a wider audience while inviting everyone to rediscover beauty in its most natural, purest form.

When asked about the campaign, Syahriza Badron, general manager of FCB SHOUT, who worked on the campaign with Spritzer Mineral Water, said, “SILIQA is more than just a product launch—it’s the beginning of a movement. We believe the future of beauty is in the purity of nature, and our campaign challenges people to reclaim their beauty rituals by shifting the focus away from superficial enhancements and towards deep, internal rejuvenation.”

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