Peroni cheers to a new creative chapter with a new global agency

Italian lager Peroni Nastro Azzurro (Peroni) has appointed McCann Worldgroup as its global creative agency. As strategic and creative agency for the brand's core communication campaigns, McCann Worldgroup will be in charge of a new global positioning and creative platform for the lager brand. 

Don't miss: McCann Content Studios makes SEA entry

This includes the Peroni Nastro Azzurro 0.0 x Scudaria Ferrari partnership and House of Peroni Nastro Azzurro experiential platform. The remit will also cover UK, Europe and Asia Pacific. 

“Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together," said Nathalie Pfaff, chief growth officer at Asahi Europe and International. 

"I would also like to thank Trouble Maker for their valued creative contribution to the Peroni Nastro Azzurro brand over many years," added Pfaff. 

“There is a reality that some pitches just mean more and this one means more. Peroni Nastro Azzurro is an iconic brand, led by a brilliant team of people. The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand, but also drive its future growth across key markets, is a unique one. We can’t wait to get started," said Polly McMorrow, CEO of McCann London. 

"To be entrusted with taking this incredible brand to its next phase has energized and inspired our entire team at McCann Worldgroup. Peroni Nastro Azzurro is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world," added Javier Campopiano, global CCO of McCann Worldgroup and McCann. 

Closer to home, McCann Worldgroup Southeast Asia is launching McCann Content Studios, a culture-first editorial and entertainment studio focused on creating content, experiences and conversations that move at the speed of social, it said in a statement. 

Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation; influencer content co-creation and production; and performance measurement and optimisation. 

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