Louis Vuitton unveils exclusive Murakami pop-up in Singapore

French luxury brand Louis Vuitton has unveiled an experiential Murakami pop-up in Singapore, an exclusive activation in the Southeast Asia region to celebrate the reedition collection between the brand and Takashi Murakami. 

From 4 January to 19 January, a historic shophouse at 72 Joo Chiat Place will be transformed into four distinct zones, including a retail space, cinema, care station and cafe.

The pop-up is designed to blend retail, dining and culture, offering visitors an immersive experience into the world of Louis Vuitton x Murakami. The design of the minimalist and modular spaces takes inspiration from Tokyo's modular hotels. 

The recreated cinema will be showcasing a kaleidoscopic imaginary journey into the past, the Superflat Monogram Film (first released in 2003) and the Superflat First Love film (first released in 2009) by Takashi Murakami have been remastered in commemoration of the artist’s re-edition collection.

Aligned with the brand’s commitment to sustainability and preserving the longevity of Louis Vuitton products across generations, the pop-up will also feature a dedicated care and repair service space for Louis Vuitton x Murakami products from the original archival collections dating back 20 years. Services offered include replacement parts, canvas and metal cleaning, and paint care.

Within the café decorated with Murakami flower cushions, visitors can enjoy a selection of beverages from coffee latte to lemonade served in a specially designed biodegradable Louis Vuitton x Murakami Superflat Panda cup. With every beverage purchase, visitors will receive a complimentary cookie.

Furthermore, upon arrival, visitors can expect to be welcomed by the historic Peranakan shophouse exterior, decorated with iconic 3D Superflat Garden, florals, and the highly talked-about Monogram Multicolore. Admission to the pop-up is complimentary and visitors can register their interest online via the link here. 

MARKETING-INTERACTIVE has reached out to Louis Vuitton for more information. 

To engage a wider audience, visitors can get a chance to win exclusive limited-edition Louis Vuitton x Murakami gifts, including stickers, Tamagotchis, and trading cards, by purchasing any Louis Vuitton x Murakami product.

Louis Vuitton is no stranger to quirky pop-ups. In May last year, the French luxury fashion brand partnered with Galaxy Macau to launch an exclusive pop-in and a poolside takeover as the brand’s first resort activation in 2024.

The partnership continued the resort's concept of the LV "By the pool" collection and extended the global activation to Banyan Tree Macau, the all-suite hotel under the Galaxy Entertainment Group.   

The hotel’s poolside was transformed into an energising coral colourway, where the branded pool floor and the LED façade arch in the Monogram-inspired tile pattern set the tone and the ambience of the resort takeover, stated in the press release.

The resort-inspired motif transformed the curated space, including the sun beds, poolside umbrellas, cabanas, and the special animated ice-cream bicycle stand, to transport guests to experience the spirit of travel and coastal living with Louis Vuitton.

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