McDonald's SG puts the fun in fundraising with limited-edition mismatched socks

McDonald's Singapore is releasing limited-edition Ronald and Grimace mismatched socks to put the fun in fundraising this McHappy Day 2024. 

The socks feature beloved McDonaldland characters Grimace and Ronald McDonald and will be available for purchase island-wide in-store, for takeaway or via Drive-Thrus for SG$10. Proceeds from the sale of socks will go towards Ronald McDonald house charities (RMHC) Singapore, supporting families with seriously ill children. 

This support includes the upkeep of the Ronald McDonald House at the National University Hospital (NUH) and the Ronald McDonald family rooms at NUH and the Institute of Mental Health Singapore (IMH). These rooms are places of respite for families as they care for their children in the pediatric intensive care unit or high dependency wards at NUH and the outpatient clinic at IMH. 

Don't miss: McDonald’s SG releases song, new initiatives for youth mental wellness

"McHappy Day has always been about bringing people together to make a positive impact in the lives of families who need it most. Every sock purchase is more than just a contribution – it’s a way to show compassion and support for families facing challenging times. Together, we can create a culture of care,” expressed Benjamin Boh, managing director of McDonald’s Singapore.

The limited-edition McHappy Day Ronald and Grimace mismatched socks are available in adult sizes only. 

This campaign comes after the brand released a campaign titled "Lovin' Me" for World Mental Health Day on 10 October. The comprehensive campaign was designed to support the emotional well-being of young Singaporeans.

At the heart of the campaign is the "Lovin’ Me" anthem, an original song and music video that captures the emotional journey of youth. With lyrics centred on self-love, resilience and acceptance, the anthem serves as a powerful rallying cry for young people to embrace and love their unique selves.

The track, led by local singer-songwriter Haneri (Daphne Khoo) and featuring rising youth talents WHYLUCAS (Lucas Yong) and LAYYI (Esther Lo), is an embodiment of the campaign’s message of empowerment, affirming that it’s okay to not be okay.

To encourage open dialogue about mental health, McDonald’s will also launch the ‘Lovin’ Me’ Conversations podcast series this November, hosted by Haneri.

Featuring mental health advocates and experts, the series will discuss key issues impacting youth today, providing actionable insights and helping normalise these crucial conversations.

Related articles:  
McDonald's SG snags marketer of the year crown at the Marketing Excellence Awards 2024  
McDonald's X Crocs collab lands in HK to surprise Gen Alpha  
McDonald's names new regional CMO for its Asia business unit