Starbucks PH invites joy with 2026 traditions collection and nostalgic 'Ligaya' campaign

Starbucks Philippines has unveiled its 2026 traditions collection under the theme “Invite joy,” marking 23 years of celebrating connection, comfort, and coffeehouse nostalgia.

Rooted in its long-standing holiday ritual, this year’s collection serves as an open invitation to rediscover joy in everyday moments - from the first sip of coffee to the warmth of shared greetings.

“For 23 years, Starbucks traditions has been both a collectible piece and a shared experience between our partners (baristas) and our customers within the warmth of our stores,” said Jamie Silva, senior manager for marketing and digital customer experience, Starbucks Philippines, as quoted by The Philippine Star. “This season, we invite everyone to rediscover the joy in their own cherished holiday rituals.”

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The 2026 traditions campaign is anchored by the Eraserheads classic “Ligaya,” chosen for its timeless resonance across generations. The accompanying video spotlights real Starbucks partners behind the counter - a heartfelt nod to the human connection that defines the brand’s identity.

“The holidays in the Philippines are rich with nostalgia, and the enduring charm of ‘Ligaya’ perfectly captures that feeling,” Silva explained. “By anchoring our video with this Filipino tune, we celebrate the joy delivered every day by our partners, honouring their role in sharing those simple, genuine moments with our customers.”

The song will also play in all Starbucks stores nationwide from 2 November to 5 January, extending the campaign’s warmth throughout the season.

The 2026 Starbucks traditions collection celebrates the siren - the brand’s iconic symbol - through designs that blend function and sentiment. Each piece reflects the campaign’s essence: celebrating connection through mindful routines.

Highlights include the 2026 Siren Planner with Carrier, a charcoal and onyx planner with a matching leather carrier and pen, designed for reflection and organisation, and the 2026 Onyx 15oz Stainless Steel Tumbler, with a metallic finish ideal for maintaining drink temperature through the day.

Meanwhile, the 2026 Charcoal 24oz Cold Cup features a subtle iridescent sheen, perfect for iced beverages on the go, and the 2026 Sandstone 12oz Mug with Pouch is Earth-toned and calming, paired with a pouch for small essentials, encouraging a slower, more intentional start.

Customers can now collect stickers digitally via the Starbucks PH app or QR promo card. Every handcrafted beverage purchase earns an electronic sticker, and after collecting 18, customers can redeem their reward from the 2026 collection.

With the theme “Invite joy,” Starbucks Philippines reaffirms its role not only as a coffee destination but as a part of Filipino holiday traditions - a space where connection, community, and comfort continue to brew.

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