Pizza Hut SG teams up with POP MART for exclusive Molly merchandise

Pizza Hut Singapore has teamed up with designer toy brand POP MART to launch a limited-edition Molly merchandise collaboration exclusive to the local market.

Launching on 15 December, the collection will be available only via Pizza Hut’s website and app, with no retail or POP MART store distribution. The collaboration features three original Molly designs created exclusively for the brand: Tropical Molly, Skater Molly and DJ Molly.

The merchandise lineup includes a Tropical Molly water tumbler, Skater Molly and Tropical Molly tote bags with charms, as well as a DJ Molly keychain and Tropical Molly PopSocket. All items are available while stocks last.

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To purchase the collectibles, customers must order any cheesy bites bundle via the Pizza Hut app or website and select the “Molly add-on” within the bundle. The merchandise is limited to delivery and self-collection orders and will not be available for walk-in purchases.

The festive collaboration taps into the growing popularity of collectible culture while giving fans a Pizza Hut-exclusive take on the globally recognised Molly character.

MARKETING-INTERACTIVE has reached out for more information. 

The POP MART collaboration builds on Pizza Hut Singapore’s broader push into collectible-led marketing this year. In April, the brand launched a limited-edition plushie named “Sir Melts-a-Lot”, inspired by its cheeseburger melts, as part of a strategy to tap into nostalgia and self-expression among Gen Z and millennial consumers.

Positioned as more than a novelty item, the plushie was part of Pizza Hut’s wider effort to reclaim joy and play in 2025. Designed with a detachable patty and multiple customisation options, “Sir Melts-a-Lot” was packaged in a bespoke box tailored for its style-conscious audience.

Beyond Pizza Hut, POP MART has also ramped up brand partnerships across Southeast Asia as lifestyle collectibles continue to gain traction in mainstream F&B marketing. In September, modern tea brand CHAGEE teamed up with POP MART’s Hacipupu character to launch a limited-time green grape milk tea alongside exclusive merchandise across Singapore, Malaysia, Indonesia and Thailand.

The regional campaign was designed to fuse the ritual of tea drinking with collectible culture, anchored by “CHAGEE’s little champion”, a tennis-inspired pop-up experience aimed at driving foot traffic and social sharing.

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