MINISO brings 'Zootopia 2' to life with global pop-up tour

MINISO is bringing Walt Disney Animation Studios’ Zootopia 2 to life with a global pop-up tour, following the launch of its new collaboration collection tied to the film. Branded “Fun fur every you!”, the immersive activation aims to engage fans across Hong Kong, India, North America, and Southeast Asia, combining retail, entertainment, and interactive experiences.

The "MINISO | Disney’s Zootopia" collection features over 300 products, including collectible toys, plushes, vinyl figures, blind boxes, bag charms, hats, stationery, water bottles, and homeware. Everyday essentials are given playful twists with the film’s signature humour and whimsicality. Selected stores will also offer limited-edition themed shopping bags, stickers, and character badges, boosting the collectible appeal.

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To complement the merchandise, MINISO has designed the pop-up tour with city-chic, immersive layouts that showcase iconic Zootopia scenes. Fans can pose with photo spots featuring Judy Hopps, Nick Wilde, and other fan-favourite characters, or participate in interactive activities such as dance performances and viral social media challenges. Each location also incorporates locally inspired elements to make each stop unique.

The tour is rolling out across key Asian cities, with India leading the overseas launch. Gurugram hosted a pop-up from 8 November to 7 December, followed by Mumbai from 15 November to 14 December. Southeast Asia will follow with activations at Central Mall (Jakarta), Sunway Pyramid (Kuala Lumpur), Van Hanh Mall (Ho Chi Minh), and VivoCity (Singapore).

In Hong Kong, AIRSIDE Mall will feature a five-metre Zootopia-inspired centerpiece from 21 November to 4 January. The experience will later expand to North America, including the United States and Canada.

MINISO is also adding an element of interactivity for cinema-goers, encouraging fans to spot a hidden easter egg in Zootopia 2 in theatres.

The Zootopia-themed collaboration underscores MINISO’s global growth strategy and its focus on engaging Gen Z consumers through experiential retail. Anchored by its “Life is for fun” philosophy, the brand aims to make shopping a playful, immersive experience while reinforcing its international presence.

This follows the lifestyle brand's first themed pop-up store in celebration of Disney's Lilo and Stitch in Singapore earlier in May. The pop-up presented exclusive Stitch blind box vinyl plush and a diverse range of merchandise that captured the blue alien's charm and quirkiness. Located at Vivocity, the experience also provided a one-stop shopping experience with over 400 themed products for fans. 

A similar event was also held in Hong Kong's Causeway Bay, featuring playful store designs, themed play areas and hundreds of IP-inspired products. 

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