Google Gemini's #BikinGebrakanLo brings AI 'see-through' billboards to Indonesia

A new chapter in outdoor advertising has emerged in Indonesia as Google Indonesia, DDB Singapore, Superson, and Hagia Labs unveil a series of AI-powered “see-through” billboards under the Google Gemini #BikinGebrakanLo campaign.

The installations, which blend real architectural backdrops with AI-generated visuals, transform static advertising spaces into dynamic illusions - from bubble tea waves cascading down city facades and dinosaurs roaming urban streets to portals opening in urban environments and alien encounters. The result is an interplay between technology, storytelling, and city life across Jakarta, Surabaya, and Bandung.

“This goes to show how AI technologies enable entirely new formats,” said Antti Toivonen, managing director for Superson APAC. “Bringing cityscapes and trends to life at scale and speed would not have been possible without Google’s latest technologies. And now they are available to the wider public too. It’s the era of supercharged creativity. All in all, a great co-creation exercise, where DDB’s core concept set the creative agenda for this execution, and we worked in high-speed sprints with them, Google, and Hagia to bring the OOH component of the #BikinGebrakanLo campaign to life.”

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Beyond the visual spectacle, the project showcases a shift in how campaigns are made. Moving away from traditional agency-retainer models, the partnership demonstrates a hybrid approach - blending the agility of independent creative talent with the power of AI-driven production.

At the heart of this is Superson’s “Supersprint” methodology, which assembles cross-disciplinary dream teams for rapid creative development. For this campaign, the sprint united DDB Singapore’s conceptual direction, Google’s Veo 3 and Nano Banana technologies, Hagia Labs’ AI execution, and contributions from Indonesian students and artists.

“Working with multiple partners on this project exemplifies how modern brands are building their dream teams from the best specialists across agencies and technology providers,” said Mira Sumanti, Southeast Asia brand and creative lead at Google. “The excellent media landscape of Indonesia created the perfect canvas to test and push the boundaries of Veo 3’s capabilities. The sprint-based approach with clear swim lanes for each partner ensures we’re creating genuine cultural connections while pushing technological boundaries.”

Echoing the sentiment, Vinod Savio, chief creative officer at DDB Singapore, added: “This spectacular OOH execution is a powerful validation of the #BikinGebrakanLo concept. DDB set the creative mandate and ideation framework for the wider Gemini campaign, and this ‘see-through’ component brilliantly showcases how an incredible partner like Superson, using their sprint model, can turn a big creative vision into a world-first technical reality with unmatched speed.”

For Hagia Labs, the project was also a technological milestone. “This project proved AI can lift both speed and quality,” said Sedat Boynuegri, founder of Hagia Labs. “We designed see-through and 3D billboard experiences, using real-time social listening to turn live cultural signals into design. The bigger win was the workflow.”

Each billboard blends AI-generated video with real-time environmental inputs. At City Plaza, for instance, a 30x20m dynamic digital display automatically changes visuals based on live weather data. The campaign’s agility allows the creative team to deploy new AI-driven content within 24 hours based on social trends, ensuring the visuals remain culturally relevant and constantly evolving.

In keeping with the campaign’s open, participatory spirit, each billboard features a QR code inviting Indonesian creators to submit their own AI-generated Veo 3 content for potential inclusion.

Currently, the campaign features around 40 unique 15-second assets, all produced in mere weeks - a process that would take months using traditional methods. Local partners such as HudHud, Media Futures Group, and Voxxy also supported the project.

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