Fei Siong Group taps social media agency for Encik Tan, Popeyes and more

Fei Siong Group has appointed social media agency ACTSTITUDE to manage digital activations and content creation for five of its key brands, including Nam Kee Pau, Encik Tan, Malaysia Boleh, SG Hawker, and US fast-food chain Popeyes.

The partnership aims to strengthen Fei Siong Group’s online presence and build a more cohesive digital identity across its portfolio.

Adren Teng, head of marketing at Fei Siong Group, described the move as a “new phase” for the company. “We’re looking forward to taking this next step together with ACTSTITUDE, amplifying our online presence through strategic content creation and effective marketing campaigns,” Teng said.

Don't miss: Singapore's Fei Siong brings hawker brand Encik Tan to Indonesia

In tandem, Alvin Kok, managing director and co-founder of ACTSTITUDE, said the partnership allows the agency to further refine its social media strategies and visual storytelling.

“With exciting new campaigns lined up, we hope to leave a lasting impact among online consumers, implementing fresh strategies that can help to rejuvenate the brands,” Kok added.

The appointment follows ACTSTITUDE’s recent contract renewals with multiple shopping malls and F&B brands, including Waterway Point, The Clementi Mall, The Rail Mall, RE&S, Elfuego by COLLIN’S, Bega Cheese, and Jack's Place, reinforcing the agency’s growing influence in Singapore’s digital marketing landscape.

This expansion comes amid a competitive social media landscape, with other organisations also seeking specialised expertise

In November, the Land Transport Authority (LTA) put out a tender for a social media agency to steer its digital communications across platforms including Facebook, Instagram, TikTok, Telegram, WhatsApp, Twitter, and YouTube. According to GEBIZ documents seen by MARKETING-INTERACTIVE at the time, the appointment is set to run for 24 months, with the possibility of ongoing collaboration.

The agency selected will support LTA’s strategic objectives: growing and enhancing its social media presence, raising awareness of its initiatives and land transport updates, deepening engagement through creative content, and building public affinity for Singapore’s transport system.

Related articles: 
Monetary Authority of Singapore seeks social media partner for MoneySense   
MOM picks new social media agency  
Arcc Assets picks new social media agency